Fram is a farming town of Ukrainian, Russian and Polish descendants who still speak their languages, celebrate their festivals and worship in Orthodox churches. The Orthodox Basilica of the Epiphany of the Lord is its postcard image. In summer, sunflower fields paint the landscape yellow and draw photographers; the rest of the year, wheat fields and small farms dominate. Known as the Wheat Capital, it is also one of the country's largest pig producers.

The colony was founded on 20 March 1927 by the Norwegian businessman Pedro Christophersen together with Mateo Sánchez, at a spot called Apereá. It took its name from the Fram, the Norwegian polar ship of Nansen and Amundsen. In the following decades Slavic families arrived and gave the town its identity.